Mistakes That Clients Make When Choosing a Video Production Company

Energy Digital Summit 2015
August 24, 2015

Choosing a video production company is an important decision, as the choice you make will have a major impact on the quality of the finished product. If you want to have a high quality, professional looking product it will be very important to select a company that be able to provide you with this.

However, choosing the right video production company can be harder than you might think. There are a lot of companies out there offering video production services, but not all of them are created equal. Some will offer you a better quality product than others and they may or may not be the best fit for your business. Many clients make a lot of mistakes when choosing their company, which can result in selecting a provider who is not right for you.

So what are some of the things that go wrong when clients are choosing a video production company? Here are some of the mistakes that clients make when they are choosing a video production company. Make sure that you avoid these mistakes yourself, so that you can select a company that will be best suited to your needs.

1. Not Having a Face to Face Conversation

When it comes to choosing a video production company, it is definitely worth your time to meet up and have a face to face conversation. Meeting the production company in person will give you the opportunity to get a feel for their personality, talk through your ideas and get to know them.

There’s no better way to make sure that you are on the same wavelength as someone than to have a face to face conversation with them. It doesn’t have to take long, it can be a quick meeting over coffee just to make an initial introduction. If you and your video production company don’t live in the same location, you can consider meeting with them over a video call on Skype so that you can get a better idea of who they are and what they are like.

2. Choosing the Cheapest Company

Perhaps you might be on a small budget when you are looking for a video production quote and that is understandable. However, it is not a good idea to choose only the cheapest video production company in an attempt to save money.

Often the old adage “you get what you pay for” is very true. When you choose a cheap company they might cut corners and deliver you a product that is less than satisfactory. Your better bet is to go with the company that offers you the best value for your money, which is a strategy that will help you to find the best possible video production team for you.

3. Choosing the First Company They Talk To

You’re probably eager to get started on creating a video, but be patient, take your time and meet with a few different companies. The first company you talk to might not be the best one for you and you don’t want to make any hasty decisions. It’s worth taking the time to shop around and find a video production company that is a better fit for your needs.

You might want to come up with a set of questions that you can ask all of the video production companies that you talk to, so that you can gather their answers and then do a comparison. You can also ask for quotes from each company, so that you can compare the prices for their animated marketing video production services. This will take some time – much longer than just choosing the first company that you talk to – but it will be worth it in the end when you have found the ideal company to meet your needs.

4. Not Choosing a video production company with Experience in Their Area

Think about the specific type of video that you want to produce, then look for a video production company with lots of experience producing those types of videos. For example, if you want to product a product launch video you will be looking for a video production company with experience creating promotional videos for product launches.

The same goes for if you are looking for a testimonial video, an event video, a viral marketing video or any other type of content. Talk to the video production company beforehand to find out what kind of experience they have with the type of content you want to create. These are the important conversations that you will need to have when you are selecting someone to handle your video content production.

5. Not Checking Credentials

A big mistake when hiring a video production agency is not checking out what kind of credentials they have. What kind of training do they have? What experience do they have? Do they have full time camera operators or do they use freelance talent? Do they outsource the post-production or do they do it themselves? What kind of filmmaking knowledge do they have? Are they able to include animations?

Take your time and do your homework for the company. Check out any testimonials if they have them so that you can get a better idea of what to expect.

6. Not Being Clear About What They Want

When it comes to hiring a production company to create a video for you, it’s hard to get what you want if you can’t even describe it yourself. Many clients struggle when hiring a video production company because they are not clear on what they want. There is a lot of time wasted figuring this out and if the client changes their mind during the process then it’s back to the drawing board for the video production company.

Part of hiring someone to create something for you is knowing what you want, so that you can ask them for it. Sit down with your team and brainstorm what you want your video to look and feel like and what you want it to include. Then, you will be able to present the detailed brief to your video production company and make sure that you are on the same page.

7. Not Looking at Examples by That Video Production Company

Before you choose video production studios it is very important to take a look at any samples they might have of previous work they have done for their clients. This will give you a clearer idea of what kind of content they produce and what you can expect when you hire them.

If you don’t take a look at their samples you will not have an idea of their production style or the type of videos they produce. By looking at their other work you will be able to get a much better idea of the type of content you can expect if you choose to go with this video production company.

8. Not Having a Conversation About Style

One of the most important conversations you will need to have when you are hiring a video production company is about the style of the video produced. For example, do you want it to be a bright and whimsical animated video, or a video that is sleeker, sophisticated and luxurious? Do you want it to be in the style of a voice-over or in a testimonial style interviewing happy customers? Do you want the video to be humorous or serious?

The style of the video will make a big difference on the finished product, so it is important to make sure that you and your video production company are on the right page. If the style is wrong, the entire video will feel wrong and you won’t be happy with what you have paid for.

9. Not Focusing on a Specific Message

If you are going to the trouble and expense of creating a video, it is important to decide what the specific message you want to put forth will be. If you try to make the video about “everything” concerning your business, it will be too busy and confusing and it will fail.

Videos work a lot better when they are simple and straightforward and when they try to put forth one message at a time. Trying to cram too much into your video will make it much less effective.

10. Choosing a Company Without Up to Date Software and Equipment

Another important factor to look for when it comes to choosing a video production company is whether or not the company has the right up to date equipment – such as cameras and editing software. The right equipment will really make the difference between a professional high quality video and one that looks amateur.

When you are interviewing video production companies, talk to several different ones and ask them about the equipment and software they use. Ask them how recent it is and whether or not they use the newest versions. Compare this with their competitors and see who is using the best technology.

Of course, technology is only useful to a video production company if they have the skills that they need to use it. If they have the latest technology but they don’t know how to make the most of it or they aren’t experienced in using it, it doesn’t really matter.

11. The Client is Making a Video Just for the Sake of it

Another mistake that you might see clients making when they are choosing a video production company is making a video just for the sake of it. They will have seen other companies in their niche make videos and they will have been told about the powerful marketing potential of video, so they will be excited to make one of their own.

However, they will have no strategic purpose or reason behind making it. They don’t have a plan for their video, so there is no chance that it will succeed. Make sure that you are not making this mistake before you choose a video production company.

12. Not Asking for a Quote

Of course, finding the right production company for you must all be done within a budget. So, it is important to ask for a quote so that you understand how much it will cost to work with each of the production companies that you are considering.

Always ask for a quote. A professional video production company will be able to tell you what they are able to accomplish with your budget and they should be able to give you a ballpark figure of the amount you are asking for. You might want to ask them for a breakdown of the costs to show you where the money will be going.

13. Forgetting to Specify a Target Audience

If you have chosen to make an animated marketing video, it is important to think about your target audience and who you want the video to be directed to. Who are your customers? Are they young people or the elderly? The affluent or the average earner? Are they single people or couples? Where do they live? What do they do for fun?

Understanding your target audience will help you to target your video so that you can make sure it appeals to the people who are most likely to buy your products. If you haven’t done this important step yet, it should be one of your first priorities before you start taking to video production companies.

These are just thirteen of the common mistakes that many clients make when they are choosing a video production company to help them with their needs. With so many video production companies to choose from, it can be hard to know which company is right for you. Take your time to weigh up the options with these tips in mind, so that you can choose the video production company that will give you the biggest advantage.

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